Monday, December 1, 2008

Diversity Almost Done!

While I hope readers are busy devouring all things pet in our current issue of Madison Magazine, my staff is a little busy on the next issue. Thing is, it’s not just any issue, it’s two magazines in one. For more than a year now we’ve been planning for a new, 68-page magazine celebrating diversity in the Madison area. It’s called Spectrum Magazine, and the organization we’re producing it for is the Madison Area Diversity Roundtable. They are an amazing group of Madisonians I’ll blog about later, but for now I want to brag about the writers and designers who are, like I said, B-U-S-Y putting this important publication together.

Laura Salinger, who has deftly covered a broad range of issues and topics for The Madison Times, Capital City Hues and Asian Wisconzine, wrote most of the major articles, and a whole slew of smart, talented people, including all of our editors, designers and more than a dozen area freelance writers and photographers, have been laboring to make this magazine matter in a community that embraces diversity but doesn’t always follow through in executing it. (More on that later, too.) For now, just know that I can hardly think straight, much less blog straight, because I’m so nervous and excited about sharing Spectrum with you.

It’s been hard and exhilarating to help birth a new magazine … and remarkably, the labor has been longer than my seven-year-old who took her own sweet time in production. But in a few short weeks Spectrum Magazine will ride along with the January issue of Madison Magazine, which we’re dubbing “Big Ideas.” The Spectrum concept is a perfect fit for a magazine about what our city and its people can accomplish if we set our minds to it. Because we all know that ideas are only as good, or as big, as those of us willing to work to make them happen.

2 comments:

Anonymous said...

Dear Brennan,

I read your blog entry about your upcoming launch of Spectrum Magazine, and I would like to write a short article about your publication for the Wooden Horse Magazine News website (http://woodenhorsepub.com), because our focus is on providing our readers with news about new or to-be-launched magazines. Therefore, I was wondering if you could e-mail me at woodenhorsepub@earthlink.net with answers to the following questions:
1. What will be the focus of your publication or what topics will be covered in your editorial content?
2. What/who will be your target market?
3. What is the name of the top editor? Is it you?
4. What is the name of the company that will publish the magazine?
5. How frequently will new issues be published? Monthly? Bimonthly? Quarterly? Biannually?
8. What will be the geographic distribution of the magazine?
9. How many copies do you expect to print with each issue, or what will be your circulation, if known?
10. Will the magazine have a website, and if so, what is the URL? I ask this last question, because, if you go to our website, www.woodenhorsepub.com, you'll see that we like to publish the magazine's logo with the article, and we are often able to "capture" the logo from the website.
Please feel free to provide any other information that you think will be helpful. Thank you.

Sincerely,
Michelle Hutchinson
News Editor
Wooden Horse Publishing
http://woodenhorsepub.com
http://woodenhorsepub.com/newsalerts.html

Madison Magazine said...

Thanks, Michelle! I e-mailed answers to your questions...