Well Done

So it’s an embarrassment of riches when we are lucky enough to have two well stories in a single issue. In the magazine business, the “well” is the place where you run the meaty, in-depth features, which usually includes the cover story. With our little glossy—as opposed to, say, Vanity Fair—the well is often home to only one feature-length story. We try to dedicate as much space as we can to the well because it’s important to let a story breathe, to let the pictures compel the reader to come join in the conversation. And that it will be worth their precious time. In November we had two important stories to tell, so we decided, come hell or high water, to squeeze them both in.

The first is a profile of Madison’s Police Chief Noble Wray, who we named our 2008 Person of the Year. Public safety is on everyone’s minds—tonight’s Halloween festivities, which haven’t always ended well, are a prime example of why. And while Chief Wray has worked hard to make Halloween less drunken, reckless debauchery and more good, clean fun, citizens throughout the city aren’t feeling as safe these days. So we asked award-winning writer Frank Bures to explore the problem through the lens of a quiet and thoughtful Wray, who is policing a city that can no longer afford to see itself as a quaint little college town.

The second well story is a stunning portrait of seven survivors of domestic violence. Writer Maggie Ginsberg-Schutz weaves the stories of isolating fear and remarkable resilience together in a way that somehow gives me hope. That these women were brave enough to tell us what they went through means we can no longer ignore the pain and suffering that goes on behind closed doors. When women and children are abused and subjugated, societies weaken. Look at the Taliban in Afghanistan for evidence of the worst possible outcome of inequality and rule by ignorance and force. And even in a place like Madison, violence against women happens everyday but we don’t hear about it unless someone is severely injured or killed.

So if I was lucky to have two well stories in the magazine this month, I hit the jackpot with the writers who penned them. Frank and Maggie are two of my favorite storytellers, so I decided to ask them a few questions about how they do what they do so very well.

Maggie: What was it about the story of domestic violence that made you want to write about it? How prevalent it is (one in four women), and how little press it gets unless someone dies. The whole “murder-suicide” thing bugs me to no end, because it makes these events seem like isolated incidences—well, they're not. They are the inevitable end to a long-standing cycle of abuse within a relationship. I also knew that one third to one half of all Dane County arrests are domestic-violence related, so that made the lack of news coverage even more appalling to me. But it’s not that the media is being irresponsible, it’s far more complicated than that. Because of safety and privacy issues, because of fear and shame, these women are essentially muzzled. But abusers get their power manipulating those very same things—so maybe if we keep dragging the issue kicking and screaming out into the open, some of that power can be reversed. Mostly, it was really important to me to give these survivors a voice, and to show everybody else just how common these stories are.

Frank: You’ve profiled Bishop Morlino, Sen. Russ Feingold, brain researcher Richard Davidson and others for me over the last few years. What was different about Police Chief Noble Wray? One of my favorite writers, Gary Smith, says, “Each person’s life is a problem to be solved.” I think that’s really true. And not only is their life a problem they (and you the writer) are trying to solve, but there’s some larger story around their personal story that gives their story meaning. With Morlino it was the search for absolutes in a shifting world. With Feingold, it was a question of how you make the biggest decision of your life. With [UW–Madison men’s football coach] Bret Bielema it was the personal cost of success. With Davidson it was a question of free will. Noble Wray’s story, how he came from a tough background and rose to the top, is the perfect American story. But the larger narrative around that is about how Madison is changing, evolving, and what part Wray plays in that story. The challenge with writing about him was that he doesn’t much like to talk about himself, which is fine if you’re his neighbor, but not so good if you’re profiling him.

Maggie: You told me you envisioned the way you would write the story before you actually interviewed the seven survivors. How did that evolve as you went through the interview process and then sat down to write? If you’re trying to get me to publicly admit I hear voices in my head, then fine, you win. From the beginning I could hear the women’s voices in a chorus, kind of overlapping. Since I don’t like to go into a story knowing what I’m going to write, I tried to just get out of the way and focus on being a megaphone for them. But as the interviewing process went on, I was really struck by how different each of these women were, but how many of them were saying the exact same core things. One night I dreamed the story in its current format, with the women’s stories connected by identical quotes. So when I sat down to write, the only real outline I did was connecting those quotes in the right order. Then I just let the women speak. You’re welcome, I look totally crazy now.

Frank: I talk to a lot of young writers and journalism students about how in magazine journalism we “show, don’t tell” a story. In your profiles, you often do this by setting some amazing scenes for the reader. Talk a little bit about that process. Yeah, that’s a big difference between magazine and newspaper writing. What I do is sometimes called “narrative nonfiction,” where you’re trying to recreate a scene and transport the reader there. It involves more detailed and imaginative reporting, and I think it’s where my background as a travel writer comes in handy. You want the reader to be able to see and feel and hear the things that were going on, and in a way that contributes to the storyline, not in a way that’s just throwing things in. It’s basically storytelling through pictures and images—you have to visualize it. In the classic anthology, The New Journalism, Tom Wolfe says that with this kind of writing, information isn’t the basic unit of reporting. The scene is. So you have to imagine it, report it, recreate it and interpret it. And this can be hard with profiles, because you’re basically taking someone else’s life and making it your own.

As far as “show don’t tell,” it’s easy to say, hard to do. Basically I avoid adjectives, and try not to write in a way that manipulates someone into feeling/thinking/seeing something. I want them to arrive there themselves.

Maggie: It’s difficult to do these kinds of stories without being personally affected by them. How has this experience affected you? Well, I’m not letting it go. It’s definitely under my skin. I am considering starting a domestic violence blog to keep the conversation going, and I’ll probably keep bugging you for follow-up stories. I am completely humbled by the bravery these seven women showed in trusting me, in allowing me to speak for them— but there are many, many more who don’t have that option at all. Yes, it was emotional and depressing, but more than that it was really inspiring. I’m raising daughters. I feel like it’s my mandate to do my part in solving a social issue this critical. I want everyone else to feel that way, too.

Frank: You have two bylines in the November issue—you also wrote our travel essay and it’s this crazy trip you took from the suburb of Verona to downtown Madison by foot. First, what the hell were you thinking? Second, what are trying to convey to the reader through this kind of travel writing versus the more conventional service-oriented “go, see, do” story?
1.) I have no idea what I was thinking.
2.) One big pet peeve of mine is how everything in our society is preconceived and packaged for sale. This peeve doubles when it comes to travel, because travel is so much about your own experience in a place. And half of that experience—or more than half—is the imagination and insight you bring to it, as well as how you let it change you. So one thing I hoped to do with this piece was to inspire people to create their own experiences rather than just pay to consume someone else’s. There are so many fascinating things in this world, but they’re all on the road less taken. And that road lead me from Verona to Madison. It involved some chafing.

Chafing. I think I’ll leave it at that. Now do you see why I’m a very lucky editor?

Get Thee to the Festival!

The Wisconsin Book Festival is one of those community events you can take pride in—even if you had absolutely nothing to do with its launch or its success. You read. You buy books. You read some more. Of course you’ve contributed to the cultural milieu that could sustain such an enlightened gathering of authors and book worshippers! I, for one, can’t say the same for the Ironman. Swim, bike and run all you want. Make Madison look like the fittest city in the country—at least for one day—and I’ll be proud as punch. But I can’t lay any sort of claim to that remarkable survival of the fittest.

But if you are a book lover then this is your weekend to flex your literary muscles. If you like books and cooks, you might want to come on down to the Dardanelles on Sunday evening, where two of my favorite writers and foodies will be sharing stories and advice on how to ready a recipe for publication. Since I flirt with my microwave far more than my stove, it’s always amused me that the lovely Joan Peterson (see bio on book fest website), author of the terrific Eat Smart series of culinary travel books, has asked me to keynote the event for the last few years. I’m so grateful, though, because I get the chance to listen to and mingle with smart, fascinating people who experience both the joy and the art of eating in their lives.

My friends Terese Allen and Ronnie Hess are headlining the evening, followed by food sampling and conversation with the who’s who in local food writing and publishing. So come on out and join us at six for the talk and 7:15 for the food.

Hey, Ironman: it’s the ideal spot to load up on carbs!

For a primer on the event, I chatted with Terese Allen, who is busy preparing recipes for Sunday’s event, called The Book and the Cook.

What kind of stimulating conversation and delicious flavors we expect at the Book and the Cook? When people think about translating recipes there’s two ways to look at it: the writing of the recipes for publication and the process you go through. We start with the testing process … and how you might have to convert metric measurements from foreign languages or reduce recipes from a large size to a small size. Or it could be a professional chef’s language translated into everyday cooking language, or a language spoken in history with different terms or ingredients.

Ronnie is going to take a couple recipes and demo them. I’m going to take a recipe from each of four categories—professional, historical, café cook, and a home cook—and illustrate the before-and-after and why things need to be worded differently to be recreated in today’s home kitchen.

How is your latest book project coming along? We’re in the galley stage … It’s called The Flavor of Wisconsin, and it’s a revised and expanded second edition of Harva Hachten’s The Flavor of Wisconsin, which came out in 1981. It’s been a generation and everything’s changed…. The Wisconsin Historical Society Press asked me to fill in the historical dots and talk about what’s happened in Wisconsin culinary history. We’ll have 450 recipes with eight essays that take you through Wisconsin’s food and cooking history, both by chronology and by topic. Most of the recipes were in the first edition. This book was researched throughout the 1970s and during that time Harva and her staff were collecting recipes from Wisconsin kitchens. It’s just this really wonderful collection … they narrowed it down from 900 recipes. My job was to round out what possibly could’ve been missing from that and then to include recipes from New American cuisine and Wisconsin’s role in it, which is much bigger than people realize. I also added two chapters that expand greatly on her chapter on food and business.

*Ed’s Note: Harva Hachten (who wrote articles and columns for Madison Magazine) died suddenly in April 2006. “I wish she could’ve seen it but I’m very happy she knew before she died we were in this process,” says Terese.

Cookbooks and culinary writing seems to thrive here. Why? It absolutely does. Madison being the food town that it is, and also Wisconsin in general being such a literary place with lots of writers—a lot highly concentrated in Madison. I don’t think people understand what an epicenter we are, with the local food movement, the farmers’ market, the university, the seasonal cooking restaurants. We’re drawing from so many different interests around here. So the food and cooking comes together. It’s just a wonderful place to be if you’re interested in both… I’m sitting pretty!

When I started writing about regional food back when I was a chef at Ovens of Brittany in the eighties, I didn’t feel quite legitimate. It’s wonderful to look back now and see what’s happened. And it’s become a national phenomenon.

This Just In: I just got a press release reminding me that “October is pizza month! Although it's almost half way over, pizza is a timeless culinary treat you can savor any day of the week. To celebrate, the Wisconsin Milk Marketing Board has put together an assortment of delicious recipes, from a traditional Margherite pizza to an innovative Bananas Foster pizza.”

And you thought ham and pineapple was a little weird...

P.S. Joan Peterson, author of the Eat Smart series of culinary travel guides, will also be appearing at the Madison Food & Wine Show this weekend!

The Beat Goes On

Despite the fact that former Isthmus executive editor Marc Eisen won’t write for me (not yet, anyway), I thought it would be fun to let folks know what he’s been up to since he opted to become a staff cut. When the alt-weekly had to make some tough budget decisions this year, the veteran journalist decided it was time to try something else. Fortunately for all of us, Eisen had no intention to stop writing.

Since leaving Isthmus in August he’s picked up gigs with Milwaukee Magazine and The Progressive, even landing the latter’s November cover story, an interview with Berkeley professor and “The Omnivore’s Dilemma” author Michael Pollan.

Here’s how Eisen describes his very successful career, which is still very much in the making:

“I spent 30 years at Isthmus over two tours of duty. I also worked at The Capital Times, The West Bend News and The Racine Labor paper, and had a cup of coffee at The Janesville Gazette."

Here’s a bit about his personal life:

“My youngest daughter Hannah is a senior at East High and my oldest daughter Lauren ls a senior at UW-Oshkosh. Both have been instructed to not go into journalism. I'm married to Connie Kinsella, who is an executive with the University Medical Foundation."

Marc’s not the kind of guy that spends too much time contemplating his own navel. He’s too busy reporting and writing about the issues and ideas of the day, which is why I decided to ask him some unconventional questions. You could say I took the easy way out … or you could say that I was smart enough to know I’d be too easily beaten at my own game.

Since I left Isthmus I....have consciously made an effort to be less of an idiot with technology and to go to the Y regularly. There is no connection between the two except that my IPod is really loaded these days.

It never works when....I violate my deeply held belief to always anticipate—and avoid—situations where nothing will work.

The thing about journalism is....that lately I think of it more as an art than a craft.

The thing about journalism....is that the economic model that sustains it is collapsing with amazing speed.

The thing about journalism is….that the cyberspace version is very different from print—and in some ways deficient.

The thing about journalism is….that today people can create a media world—through TV, radio and the Internet—in which they never expose themselves to a single word that challenges their existing beliefs.

Barack Obama and John McCain....are engaged in the most important presidential election in 40 years: The winner will have to deal with the fact that America, after eight years of George W. Bush, is in decline.

I've always wanted to know....how neuroscientists and evolutionary biologists explain the internal monologues that run through our minds. Think of James Joyce's stream of consciousness. Wait, you mean you don't hear those voices?

If I ever wrote a memoir....it would be an act of extreme conceit. My life isn't that remarkable. Now, how I process my daily experiences in that internal monologue is another story. As a writer, I wish I could tap into that never-ending narrative.

How Ya' Doin? (No, This Isn't About Sarah Palin)

People always ask me, “How’s the magazine doing?” Lately, though, the apologetic tone of the question feels more like somebody’s asking me about my terminally ill uncle than my place of work.

“Better than newspapers,” I tell them, because the magazine business really is OK. In fact, the outlook is very promising. Readership is up, which includes a nice spike in the younger demographic, and with the decline in newsrooms people are hungrier than ever for in-depth stories about the world they live in.

Sure, the advertising has slowed down in a sluggish economy, but by no means has it dried up. Businesses still need to hock their wares, and our magazine has produced great results in all of our core categories, from home, health and travel to dining, retail and entertainment. In a down economy, you want an advertising vehicle you can count on.

You also want content you can trust, which is how our magazine has consistently distinguished itself from the local competition. Sure, good press doesn’t hurt, but if you or your ad agency buys an ad because a magazine says it will write about you if you do, the press you get is tainted, and readers don’t trust it. What we offer instead is editorial integrity, which attracts eyeballs—more than 107,000 sets of them—attached to Madisonians who are invested in their community, and in concepts like buying local, whether it’s a meal, a car, a health care plan, or a kitchen table.

If you don’t believe me, here’s a snippet of media expert James Brady’s conversation on Forbes.com with former chairman of Magazine Publishers of America president Jack Kliger on the topic:

“I don’t know if the magazine business will ever again be as robust,” [Kliger] said. “But ads will still be very important, the dominant revenue. Magazine advertising really works. And consumers like magazines. There’s value to original and trusted third-party content. Young people may not like newspapers anymore, but they like magazines. And we really do have good print journalists and editors who can learn the new digital platforms."

Original and trusted. And doing just fine, thanks.